Our goal is to create a truly inclusive work culture that ensures diversity of thought is valued across our company and focuses on fundamental human rights. We are committed to recognizing and embracing the whole associate. As part of this process, our associates and senior management are creating detailed and measurable action and operating plans to be incorporated into our strategic plans.
An important area of progress is around diversity, equity, and inclusion (“DEI“). In the summer of 2020, we created a DEI Strategy Committee – a cross-functional group of diverse associates across Primo that took the lead on formalizing our DEI Commitment:
Primo Water is committed to creating an inclusive organization where we embrace our differences and empower our associates to be authentic and transparent. We recognize implicit bias as an involuntary reality and acknowledge the ways that it can interfere with decision making, assessments, and behavior.
To that end, we are committed to making what is unconscious, conscious, through education promoting self-awareness and tools for minimizing bias for our leaders and associates, policies that support our commitment to inclusivity and the communities that we serve and institutionalizing a One Primo Way culture that puts our values into action.
We are investing in our associates as never before and working to optimize the associate lifecycle from beginning to end. We know our culture is differentiated by our shared success. We are empowering our associates to embrace diversity of thought, to solve problems faster, and to create innovative solutions in ways that meet our customers’ needs now and into the future. And we are inserting a DEI lens into our selection processes that is deliberate, consistent and ensures that our talent base reflects the diversity of people, of perspectives and experiences that we need to truly be one Primo across the globe.
Our company’s Code of Business Conduct and Ethics provides practical direction for how we live our values at work, where we act with integrity and in a safe manner so that our customers, colleagues and communities trust us to do the right thing.
As a company, we also support the goals of the CALIFORNIA TRANSPARENCY IN SUPPLY CHAINS ACT OF 2010, which reflects our full compliance with all laws and regulations and our ethical conduct with regard to human rights and labor practices.
During the 2020 coronavirus pandemic, we donated water to medical centers and first responders, as well as supported hospitality partners feeding front-line workers.