Primo Water Corporation

About Us

We provide hydration solutions that help inspire healthier lives, healthier communities and a healthier planet
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Primo Water is a leading North America-focused pure-play water solutions provider that operates largely under a recurring revenue model in the large format water category (defined as 3 gallons or greater). This business strategy is commonly referred to as “razor-razorblade” because the initial sale of a product creates a base of users who frequently purchase complementary consumable products. The razor in Primo Water‘s revenue model is its industry leading line-up of innovative water dispensers, which are sold through approximately 11,200 retail locations and online at various price points. The dispensers help increase household and business penetration which drives recurring purchases of Primo Water‘s razorblade offering or water solutions. Primo Water‘s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, Primo Water delivers sustainable hydration solutions direct to customers, whether at home or to businesses. Through its Water Exchange business, customers visit retail locations and purchase a pre-filled bottle of water. Once consumed, empty bottles are exchanged at our recycling center displays, which provide a ticket that offers a discount toward the purchase of a new bottle. Water Exchange is available in approximately 17,500 retail locations. Through its Water Refill business, customers refill empty bottles at approximately 23,500 self-service refill drinking water stations. Primo Water also offers water filtration units across North America.

Primo Water‘s water solutions expand consumer access to purified, spring, and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo Water is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America which ensures strict adherence to safety, quality, sanitation and regulatory standards for the benefit of consumer protection.

What we stand for

Our vision is to become the leading brand in the pure-play water category with a unique portfolio of sustainable drinking water solutions.

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Our leadership team has decades of experience in the food and beverage industry and is committed to promoting the interests of our shareholders and fulfilling the best interests of the company and its stakeholders.

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Our History

While Primo’s (formerly Cott) history dates back to the early 1920s, we have completely transformed our business over the last five+ years and can proudly say that present day Primo is a pure-play water company with a significantly improved business profile positioned to benefit from sustained growth expected in the bottled water industry.

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Corporate Governance

Our commitment to integrity and fiscal responsibility can be found in our charters and corporate governance documents.

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