Primo Water Corporation

About Us

We provide hydration solutions that help inspire healthier lives, healthier communities and a healthier planet
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Primo is a leading pure-play water solutions provider in North America, Europe and Israel focused on healthy and sustainable hydration solutions. We operate largely under a recurring razor/razorblade revenue model. The razor in our revenue model is our industry leading line-up of sleek and innovative water dispensers, which are sold through major retailers and online at various price points or leased to customers. Our razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill.

Through our leading Water Direct business, we deliver sustainable hydration solutions across our 22-country footprint direct to the customer’s door, whether at home or to commercial businesses. Through our leading Water Exchange and Water Refill businesses, we offer purified pre-filled water in multi-gallon format containers at over 13,000 locations and self-service drinking water refill units at approximately 22,000 locations, respectively, in North America. We also offer water filtration units across our 22-country footprint representing a top five position.

Our water solutions expand consumer access to purified, spring and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution.

What we stand for

Our vision is to become the leading brand in the pure-play water category with a unique portfolio of sustainable drinking water solutions.

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Our leadership team has decades of experience in the food and beverage industry and is committed to promoting the interests of our shareholders and fulfilling the best interests of the company and its stakeholders.

Meet Our Team

Our History

While Primo’s (formerly Cott) history dates back to the early 1920s, we have completely transformed our business over the last five+ years and can proudly say that present day Primo is a pure-play water company with a significantly improved business profile positioned to benefit from sustained growth expected in the bottled water industry.

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Corporate Governance

Our commitment to integrity and fiscal responsibility can be found in our charters and corporate governance documents.

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