At Primo, we focus on the acronym REAL which stands for Respect, Excel, Act, and Lead. Our Primo Values reflect our essence and our aspirations for the future. These values guide our behavior, our interactions inside the company, how we make decisions and our relationship with customers, suppliers and the communities in which we operate. We ask our associates to live by these values, and we believe this focus and mindset assists in the development of not only a satisfied customer base but also a strong and dedicated workforce. These values inspire us to contribute to a successful future.
- Respect – We ensure honesty and fairness in all we do. We manage our business in a responsible way, with care for communities and the environment, contributing to a sustainable future. Always do the right thing.
- Excel – Our goal is to excel in everything we do. Our passion for excellence leads us to set high standards and to continuously improve. We strive to exceed the expectations of customers, teammates, communities and shareholders.
- Act – We act with integrity and are accountable for our decisions, actions and results and behave safely in all we do.
- Lead – We have the courage to try new ways, to innovate and to lead our industry with quality products and service solutions for consumers.