Primo Water Corporation

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Primo Water Corporation Announces Appointment of Jeff Johnson as SVP Global Operational Excellence and Service Optimization

Oct 06, 2021

TAMPA, Fla., Oct. 6, 2021 /PRNewswire/ – Primo Water Corporation (NYSE: PRMW) (TSX: PRMW) (“Primo”), a leading provider of sustainable drinking water solutions in North America and Europe, today announced the appointment of Jeff Johnson as SVP Global Operational Excellence and Service Optimization, effective October 25, 2021.

“We are excited to welcome Jeff to the Primo team,” said Tom Harrington, Chief Executive Officer of Primo. “With a track record of success in the transportation and delivery service industry, Jeff’s expertise will strengthen our management team and help us drive network and asset optimization, service excellence, and end-to-end customer obsession. Jeff’s leadership and expertise will be leveraged to enhance margins and improve our return on invested capital and will provide valuable insight as we bring together a unified team to support our vision to become the leading brand in the pure-play water category.”

Mr. Johnson comes to Primo with 32 years of experience at United Parcel Service (UPS) where he held many roles of progressive responsibility, including President, US Industrial Engineering where he managed operational excellence, capacity planning and asset utilization. He led a team of over 1,900 members across the 1,100 U.S. locations. Previously, Mr. Johnson served as Regional Vice President of Industrial Engineering, leading all strategic/tactical operational planning for the U.S. East Region. In this role, he focused on business growth, cost containment, operational excellence, and process improvement initiatives from ideation to delivery. Mr. Johnson began his career with three years in the retail sector before beginning his tenure at UPS. At UPS, Mr. Johnson advanced in dynamic roles from Delivery Driver to District Director of Engineering, positioning him with a deep understanding of technical and operational functions.


Primo Water Corporation is a leading pure-play water solutions provider in North America, Europe and Israel and generates approximately $2.0 billion in annual revenue. Primo operates largely under a recurring razor/razorblade revenue model. The razor in Primo’s revenue model is its industry leading line-up of sleek and innovative water dispensers, which are sold through retailers and online at various price points. The dispensers help increase household penetration which drives recurring purchases of Primo’s razorblade offering. Primo’s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, Primo delivers sustainable hydration solutions across its 22-country footprint direct to the customer’s door, whether at home or to businesses. Through its Water Exchange and Water Refill businesses, Primo offers pre-filled and reusable containers at over 13,000 locations and water refill units at approximately 22,000 locations, respectively. Primo also offers water filtration units across its 22-country footprint representing a top five position.

Primo’s water solutions expand consumer access to purified, spring, and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America as well as with Watercoolers Europe (WE), which ensure strict adherence to safety, quality, sanitation and regulatory standards for the benefit of consumer protection.

Primo is headquartered in Tampa, Florida (USA). For more information, visit

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SOURCE Primo Water Corporation