Primo Water Corporation

Company News


Feb 23, 2022

TAMPA, Fla., Feb. 23, 2022 /PRNewswire/ – Primo Water Corporation (NYSE: PRMW) (TSX: PRMW) (the “Company” or “Primo”), a leading provider of sustainable drinking water solutions in North America and Europe, today announced that Shayron Barnes-Selby, Chief Diversity & Inclusion Officer, has been selected to receive this year’s prestigious Berkeley Springs International Water Tasting Lifetime Achievement Award on February 25, 2022.

Ms. Barnes-Selby is a long-standing leader at Primo and throughout the bottled water industry, and a tireless advocate for inspiring healthier lives through better quality water. As the former VP of Government Affairs and Environmental, Social and Governance (ESG) at Primo, Ms. Barnes-Selby led efforts to improve environmental sustainability through responsible water stewardship. Ms. Barnes-Selby’s efforts provided a path to Primo’s Carbon Neutral certification in the U.S. in 2020, along with recent Alliance for Water Stewardship certifications in 2020 and 2021 for four of Primo’s spring water sources in the U.S. Additionally, Ms. Barnes-Selby has promoted the interests of Primo with regulators and legislators at the state and federal levels to ensure compliance with all applicable bottled water regulations. Ms. Barnes-Selby currently serves as Primo’s Chief Diversity & Inclusion Officer and continues to lay the framework for dynamic Diversity, Equity & Inclusion programs at the Company.

Along with her impressive contributions at Primo, Ms. Barnes-Selby has been a fixture at the International Bottled Water Association (IBWA). She regularly meets with elected officials on behalf of the IBWA to educate them about bottled water industry issues, and currently serves as an IBWA Executive Committee and Board Member, addressing industry issues at the federal, state, and local levels. By serving on numerous IBWA committees, task forces, and working groups, Ms. Barnes-Selby has left a positive impact on the national and global conversation about the larger public policy issues important to the water industry. The Lifetime Achievement Award is just the latest of Ms. Barnes-Selby’s water industry recognitions. In 2006, she was awarded the IBWA Directors’ Award for her advocacy efforts and commitment to the bottled water industry. In 2016, she was elected to serve as IBWA chairwoman, becoming the second woman to hold this position in the trade association’s 60+ year history. In honor of her efforts, the IBWA Advocacy Award “The Selby” is named after her. The Selby is awarded to recognize an individual or organization whose advocacy efforts have had a positive impact on the national/global conversation and larger public policy issues important to the bottled water industry. In 2018, Ms. Barnes-Selby was inducted into the IBWA Hall of Fame during the IBWA annual business conference and trade show.


Primo Water Corporation is a leading pure-play water solutions provider in North America and Europe and generates approximately $2.1 billion in annual revenue. Primo operates largely under a recurring razor/razorblade revenue model. The razor in Primo’s revenue model is its industry leading line-up of sleek and innovative water dispensers, which are sold through major retailers and online at various price points or leased to customers. The dispensers help increase household penetration which drives recurring purchases of Primo’s razorblade offering. Primo’s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its market leading Water Direct business, Primo delivers sustainable hydration solutions across its 22-country footprint direct to the customer’s door, whether at home or to commercial businesses. Through its market leading Water Exchange and Water Refill businesses, Primo offers pre-filled and reusable containers at over 13,000 locations and water refill units at approximately 22,000 locations, respectively. Primo also offers water filtration units across its 22-country footprint representing a top five position.

Primo’s water solutions expand consumer access to purified, spring and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America as well as with Watercoolers Europe (WE), which ensure strict adherence to safety, quality, sanitation and regulatory standards for the benefit of consumer protection.

Primo is headquartered in Tampa, Florida (USA). For more information, visit

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