Primo Water Corporation Announces Appointment of Shayron Barnes-Selby as Chief Diversity and Inclusion Officer
Jun 15, 2021
In this role, Ms. Barnes-Selby will be responsible for overseeing the implementation of the end-to-end diversity, equity and inclusion (DEI) framework and program across Primo’s global footprint. She will lead Primo’s DEI Committee and partner with the executive leadership team to develop, implement and promote DEI strategies and best practices and embed them into the culture and operations of the business.
“We are excited to announce the promotion of Shayron into this new and crucial role for the organization,” said
Ms. Barnes-Selby previously served as Vice President – Environmental Social Governance (ESG). “I want to thank Shayron for her instrumental role in standing up our Environmental Social Governance (ESG) program at Primo,” said
Ms. Barnes-Selby brings over 30 years of service in the bottled water industry to the role. As Vice President, Government Affairs and Quality Services, she represented and promoted Primo’s interests with regulators and legislators at the state and federal levels. For many years, she has been an active advocate on behalf of the bottled water industry. In 2006, Ms. Barnes-Selby was awarded the
ABOUT PRIMO WATER CORPORATION
Primo Water Corporation is a leading pure-play water solutions provider in North America, Europe and Israel and generates approximately $2.0 billion in annual revenue. Primo operates largely under a recurring razor/razorblade revenue model. The razor in Primo’s revenue model is its industry leading line-up of sleek and innovative water dispensers, which are sold through major retailers and online at various price points or leased to customers. The dispensers help increase household penetration which drives recurring purchases of Primo’s razorblade offering. Primo’s razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, Primo delivers sustainable hydration solutions across its 21-country footprint direct to the customer’s door, whether at home or to commercial businesses. Through its Water Exchange and Water Refill businesses, Primo offers pre-filled and reusable containers at over 13,000 locations and water refill units at approximately 22,000 locations, respectively. Primo also offers water filtration units across its 21-country footprint representing a top five position.
Primo’s water solutions expand consumer access to purified, spring and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution. Primo is committed to its water stewardship standards and is proud to partner with the International Bottled Water Association (IBWA) in North America as well as with Watercoolers Europe (WE), which ensure strict adherence to safety, quality, sanitation and regulatory standards for the benefit of consumer protection.
Primo is headquartered in Tampa, Florida (
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